YouTube

AnalyticsTested

Channel analytics — thumbnail CTR, Shorts vs long-form, audience retention, device breakdown, demographics, and traffic sources.

OVERVIEW

YouTube is a critical marketing channel for brands investing in video content. Agentcy connects to both the YouTube Data API and YouTube Analytics API with 19 operations, giving you a comprehensive view of your channel's performance — from thumbnail impressions and click-through rates to audience retention curves and device breakdowns.

Ask about your top-performing videos, thumbnail CTR trends, how Shorts compare to long-form content, where viewers watch your videos, what devices they use, or how subscribers engage differently from non-subscribers. Agentcy handles the complexity of querying across multiple API endpoints so you get a complete picture without switching between YouTube Studio tabs.

Whether you're tracking a new video launch, optimizing thumbnails for better CTR, comparing Shorts vs VOD performance, or reporting on channel growth for a client, YouTube through Agentcy delivers the insights you need.

EXAMPLE QUESTIONS

15 SAMPLES

“How is my YouTube channel performing?”

“What are my top videos this month?”

“What's my thumbnail click-through rate?”

“How are my Shorts performing vs long-form videos?”

“Show me audience retention for this video”

“What devices do my viewers use?”

“Where are my videos being watched — embedded, YouTube, or external?”

“How are my videos being shared and on which platforms?”

“Do subscribers watch more than non-subscribers?”

“Where are my viewers coming from?”

“What is my subscriber growth trend?”

“Show me audience demographics”

“Which traffic sources drive the most views?”

“Compare this month's performance to last month”

“Show me my playlists and their view counts”

WHAT YOU CAN ASK ABOUT

15 EXAMPLES

Thumbnail impressions and click-through rates

Shorts vs long-form vs Live content comparison

Audience retention curves per video

Device and operating system breakdown

Playback location breakdown (YouTube, embedded, external)

Sharing activity by platform

Subscriber vs non-subscriber engagement

Video views, likes, comments, and shares

Watch time and average view duration

Subscriber count and growth trend

Audience demographics (age, gender, geography)

Traffic sources (search, related, external, direct)

Playlist performance

Video and channel metadata (including SEO keywords and topic categories)

Estimated minutes watched

REQUIREMENTS

Google Account: Connect via OAuth in the portal
API Key: Not required
External Subscription: Not required
Domain Configuration: Channel ID (optional — defaults to your own channel if omitted)

SETUP

5 STEPS

01
Enable the YouTube service in your Agentcy portal
02
Connect your Google account with YouTube permissions
03
Optionally enter a Channel ID on the domain config page (leave blank for your own channel)
04
Click 'Test Connection' to verify access
05
Start asking questions about your channel performance

YouTube

DATA FRESHNESS

1-hour cache. YouTube Analytics data has a 48-72 hour processing delay.

TIPS

Channel ID is optional — if omitted, Agentcy uses your own channel (the one linked to your Google account)

YouTube Analytics has a 48-72 hour delay — very recent data won't be available yet

Analytics data is only available for channels you own or manage

Audience retention requires a specific video ID — ask about retention for a particular video, not the whole channel

Channel ID format is a 24-character string starting with UC (e.g. UCxxxxxxxxxxxxxxxxxx)

WORKS WELL WITH

3 SERVICES