Blog
Product updates, engineering deep-dives, and marketing intelligence insights from the Agentcy team.
Introducing Agentcy: The Hosted Marketing AI Agent
Today we're launching Agentcy — the hosted marketing AI agent. Configured once, connected to all your marketing data, reachable from any AI tool you use or any AI agent you build. Real answers, not raw data.
You Manage 20 Clients. MCP Servers Expect You to Manage One.
The MCP protocol has zero support for multi-tenant workflows. We tested what happens when an agency tries to connect 20 clients to the same marketing MCP servers. The results range from fragile to broken.
Connecting AI to Your Marketing Data: Every Approach, Compared
MCP servers, ChatGPT plugins, native platform AI, API wrappers, ETL pipelines — there are now six ways to connect AI to your marketing data. We tested them all. Here's what actually works, what it costs, and what breaks at scale.
From Raw JSON to Actionable Insights: A Side-by-Side Comparison
What does a GA4 API response actually look like? We put a raw JSON dump next to a synthesized insight. The difference is 25,000 tokens of noise vs. 1,200 tokens of recommendations.
What Marketers Actually Ask AI (And Why Most Tools Can't Answer)
The questions marketers ask don't fit neatly into one data source. 'Why did conversions drop while traffic went up?' requires GA4, Search Console, and Google Ads working together. Here's why that matters.
5 Marketing Questions: From 60 Minutes to 60 Seconds
Marketers spend 4 hours a day on manual tasks. These five cross-source questions used to take up to an hour each. We measured ours — the longest took 94 seconds.
Why Your AI Gives Bad Marketing Advice (And How to Fix It)
47% of marketers encounter AI inaccuracies weekly. 36% have published AI-generated content with errors. The problem isn't the AI — it's what you're feeding it.
The Agency Problem: Managing 20 Clients in the AI Era
Agencies juggle dozens of client accounts across GA4, Search Console, Google Ads, and more. AI tools weren't built for this. Here's what multi-tenant marketing intelligence actually looks like.
"GA4 Is Making Me Cry": The Problems Marketers Are Posting About (And How AI Should Solve Them)
We went through GitHub issues, Reddit threads, and forum posts to find real complaints about marketing data and AI tools. 75% of SEOs hate GA4. Cursor's 40-tool threshold breaks workflows. And 47% of marketers hit AI errors weekly. Here's what we found.