Google Ads
AdvertisingTestedCampaign performance, ad spend, ROAS, keywords, and conversion tracking.
OVERVIEW
Google Ads is where your paid search and display budgets are managed. Agentcy connects to the Google Ads API (via GAQL queries) to give you natural-language access to campaign performance, spend, conversions, and keyword data.
Ask about your ROAS, top-converting keywords, campaign spend comparisons, or quality scores. Agentcy translates your questions into the right GAQL queries, handling the complexity of segments, metrics, and date ranges automatically.
For agencies managing multiple client accounts, Agentcy supports Manager (MCC) accounts — just provide your login customer ID alongside the client's customer ID.
Agentcy also covers Google Local Services Ads (LSA) — the pay-per-lead "Google Screened / Google Guaranteed" ads for service businesses. Ask about your Local Services leads by type (calls, messages, bookings), which leads you were charged for, the call recordings and message transcripts behind them, your verification and badge status (license, insurance, background check), and your Local Services spend. If your Local Services runs in a separate account under the same manager, Agentcy auto-detects and connects it — no customer ID hunting required.
EXAMPLE QUESTIONS
16 SAMPLES“How much am I spending on ads?”
“What is my ROAS this month?”
“Which campaigns are performing best?”
“What are my top converting keywords?”
“How are my paid campaigns performing?”
“Show me cost per conversion by campaign”
“What's my quality score distribution?”
“Compare this week's spend to last week”
“Which ad groups have the lowest CPA?”
“Show me impression share for my top campaigns”
“What keywords are wasting budget?”
“List all active campaigns with their budgets”
“How many Local Services leads did I get this month?”
“Which Local Services leads was I charged for?”
“Is my Google Screened verification still active?”
“Show me my Local Services call recordings”
WHAT YOU CAN ASK ABOUT
15 EXAMPLESREQUIREMENTS
- Google Account
- Connect via OAuth in the portal
- API Key
- Not required
- External Subscription
- Not required
- Domain Configuration
- Customer ID (10-digit number) and optional MCC Login Customer ID
SETUP
6 STEPS- 01
Enable Google Ads in your Agentcy portal
- 02
Connect your Google account with Ads permissions
- 03
Select your Ads account from the dropdown (or enter the Customer ID manually)
- 04
If using an MCC, enter the Login Customer ID as well
- 05
Click 'Test Connection' to verify access
- 06
Start asking questions about your ad performance
DATA FRESHNESS
24-hour cache. Same-day ad data is available with a slight delay (typically 1-3 hours).
TIPS
7Customer ID is a 10-digit number without dashes (e.g. 1234567890, not 123-456-7890)
If your account is managed by an MCC (Manager account), you must also provide the Login Customer ID
The Google account must have at least read access to the Ads account
Conversion tracking must be set up in Google Ads for conversion metrics to appear
ROAS calculations require conversion values to be configured
Local Services Ads often live in a separate account from your search campaigns — Agentcy auto-detects it under your manager account, or you can connect it manually
Local Services has no per-lead dollar amount in the API — you get charged/credited status per lead plus aggregate spend
WORKS WELL WITH
2 SERVICESGoogle Analytics 4
Track the full conversion funnel from ad click to on-site behavior
Google Search Console
Compare paid search positions against organic rankings