Services/Bing Webmaster Tools

Bing Webmaster Tools

SearchTested

Bing organic search clicks, impressions, top queries and pages, crawl health, inbound links, and keyword research.

OVERVIEW

Bing Webmaster Tools is Microsoft's organic search console, the Bing counterpart to Google Search Console. Agentcy connects to the Bing Webmaster API to give you natural-language access to Bing search clicks, impressions, average position, top queries and pages, crawl and index health, inbound links, and keyword research.

The real unlock is pairing it with Search Console: ask one question and get your full Google plus Bing organic picture synthesized into a single answer, something raw-data connectors cannot do. With Bing powering Copilot, ChatGPT web search, and DuckDuckGo, Bing organic is a growing slice of AI-era discovery, not a shrinking one.

For SEO professionals and agency teams, that means complete cross-engine reporting, faster anomaly detection across both engines, and Bing keyword research without leaving the chat.

EXAMPLE QUESTIONS

15 SAMPLES

“Which sites are verified in my Bing Webmaster account?”

“Show me my Bing traffic stats for last month”

“What are my top queries in Bing search?”

“Which are my top pages on Bing?”

“What page queries drive traffic to my homepage on Bing?”

“Show the query pages ranking for plastic sheeting on Bing”

“What is the Bing url traffic for my homepage?”

“Show my Bing crawl stats and index counts”

“Are there crawl issues Bing found on my site?”

“Give me the Bing url info for a specific page”

“What inbound links does Bing see pointing to my site?”

“Which url links point to my homepage in Bing?”

“Do keyword research on Bing for plastic sheeting”

“Find related keywords for plastic on Bing”

“Compare my Google and Bing organic clicks this month”

WHAT YOU CAN ASK ABOUT

10 EXAMPLES

Bing search clicks, impressions, and average position

Top search queries with click and impression position

Top pages by Bing search performance

Queries driving a specific page, and pages ranking for a specific query

Crawl stats: crawled pages, pages in index, HTTP status code counts

Per-URL crawl issues with decoded issue flags

URL-level index detail (status, document size, last crawled)

Inbound links (backlinks) Bing sees, with anchor text

Keyword research: historical impressions for a keyword

REQUIREMENTS

Google Account: Not required
API Key: Provide your own API credentials
External Subscription: Not required
Domain Configuration: Verified site URL, picked from your Bing-verified sites after you enter your API key

SETUP

5 STEPS

01
Enable Bing Webmaster Tools in your Agentcy portal
02
In Bing Webmaster Tools, go to Settings, API Access, then Generate API Key (free, no app review)
03
Paste the API key into the domain config form in Agentcy
04
Click 'Load Sites' and pick the verified site for this workspace (Agentcy auto-matches your domain)
05
Click 'Test Connection', then start asking about your Bing search performance

Bing Webmaster Tools API Documentation

DATA FRESHNESS

1-hour cache. Bing search data updates daily to weekly.

TIPS

The site must be verified in Bing Webmaster Tools under the account that owns the API key (you can import verified sites from Google Search Console in one click)

This is Bing organic search (the Search Console counterpart), not Bing Ads, which is the separate paid product

One API key covers all of your verified sites; the quota is tied to your own key, so you get your full allotment with no shared pool

Most stats return a fixed trailing window; only keyword research accepts a custom date range

Keyword research and related keywords are account-level and do not require a verified site